Buyers and Sellers alike are loving us doing video! One thing that we should also be offering are virtual open houses. While we are still in the re-opening phase of this pandemic, virtual open houses will be a way to attract buyers while still keeping everyone safe. We have put together a few pointers to help you at your next virtual open house.
Preparation is so important when holding a virtual open house. At the very least you should know the key facts; number of bedrooms, number of bathrooms, square footage of living area, amenities, and/or upgrades. You would never go on a buyer consult or listing appointment unprepared, a virtual open house is no different. While on your live broadcast you may have someone that asks you about the home you are holding open and you want to be knowledgable in every way possible. Also, take some time to talk to your seller so that you know their story. Telling the story of the house will make the whole experience much more enjoyable for you and your viewers. Before going live you may want to practice. Call a friend and practice in your own home via FaceTime.
Play the Part
Have you ever been to a museum tour or something of the like? Think back about the tour guide. Were they upbeat and excited to share the story of the tour with you? Or were they monotone and boring? Which guide would you rather be? I’m betting you want to be the guide that everyone is drawn to! You may have to be a little more upbeat than usual for it to convey over on video. YOU are the tour guide of the seller’s home during the virtual open house. Tell their story in a way that no one else can!
Tell The Story
Every home has a story. The homes that have sheltered people for many years have multiple stories. Take some time to sit down with your sellers and ask about the story of their home before your virtual open house. We have a house listed right now and the seller bought this home many years ago because he grew up in the neighborhood and couldn’t bear to leave it! That speaks volumes to a potential buyer about that neighborhood.